It appears that I don’t love my family. Try as I might I’m starting to believe that I don’t even know them. As I fumble around packed shopping centres and barge through bag-laden consumers I look down at my empty hands and die a little inside. I can’t find a thing.
Maybe I am just neurotic, but I’ve purchased and returned three gifts so far. One fabulous perfume picked out for my sister reeks of “I didn’t know what you wanted, but I hear people with ovaries like this.” My brother’s stripy woollen jumper had a gift receipt quietly tucked behind the cuff with the indelible message “If, as I suspect, this is in fact the jumper I bought for you last year, you might consider exchanging it.” And, had I stuck with the range of candles I had bought my mother from her favourite store, which each one of my siblings buy her on every special occasion, I’m sure her living room would have looked like a medieval church and smelled like a whore’s boudoir come Christmas day.
Sipping a half-time coffee and gazing guiltily at the rather marvellous dress I’d found for myself along the way, I came to the conclusion that this disaster may not be my fault. Christmas shopping is uniformly awful. Everyone is given less than two weeks to find something “special” for the people they love in stores consciously selling gifts “designed for people you love.”
Don’t get me wrong, the gift selections laid out in department stores are perfect. But only for acquaintances. They are categorised by stereotype in a flow chart structure. First you decide if they are male or female and are sent into the blue room or the pink room accordingly.
Once inside the blue room, you are given an age/maturity range spanning from student, to young professional, to taking his career seriously, to retired. These are then subdivided individually into likes sport and likes sport less. Where sport ceases to be a major factor the students are given something to help them with the daily grind of imbibing alcohol. Need a three pint glass sir? Beer helmet to free up your hands for your scurrilous wench sir? Young professionals are offered chrome accessories and obscure gadgetry to adorn their leather lined inner-city dwellings. Leather becomes a key feature on the career man’s wish list. Cowhide is stitched and shaped to encase everyday appendages from iPods and Blackberrys to business card holders and manicure kits. And once his heady career days are over the retired man relaxes into a life of golfing, angling and whiskey tasting.
The pink room is just that. The only perceivable subdivision seems to be: has given birth and is waiting to give birth. None the less the colour choice in each category does not extend far beyond pink; if it’s pink and shoe related you are on to a winner. Don’t box yourself in, dear shopper, it needn’t be an actual shoe. A garish, boot-shaped money box will help the woman in your life gather pennies to buy yet more footwear in the new year. If you are confused by the array of shoe-related products then bath bubbles, crystals, bombs and salts will cheer every woman and soap away the lasting pain of childbirth.
Creeping away and rubbing the glitter from my eyes I realise it’s time to leave the high street. I need to think laterally. Out of the box, blue sky. Their presents this year may be a little dull, possibly – heaven forfend – functional, but maybe they’ll be a little more personal.